New Aquazitions for Media Giant
Groupon Eyes Foursquare Territory and Acquires Location Database Startup, Hyperpublic
Hyperpublic, a New York startup is a company that lets users tag people, places and things to specific locations in an open database. This company has been acquired by Groupon. Part of its team will be moving to Groupon's California engineering offices. The terms of the deal have not been disclosed.
Hyperpublic says Groupon is interested in this technology and not just its talent. This means that Groupon may be moving into Foursquare's territory. Foursquare allows its users to leave location-based tips when they visit a venue. Groupon is possibly interested in gathering user reviews or other details about venues itself.
It will further its mobile expansion and possibly encroach on Foursquare. Groupon recently snatched up another company called Kima Labs. Kima Labs is a maker of Barcode Hero and TapBuy, mobile applications for payments and reading barcodes.
Hyperpublic was founded by Lerer Ventures General partner Jordan Cooper along with Doug Petkanics two years ago.
Cooper says the move is a win for both teams and all of Hyperpublic's investors including Lerer Ventures, SV Angel, RRE Ventures, NextView Ventures, Thrive Capital, SoftBank Capital, and Hudson River Angels. Groupon already offers the deepest discounts possible but on top of that you can find groupon promo codes online.